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Advertising & Unfair Competition Law in Turkiye

Legal Services for E-Commerce, Digital Platforms & International Businesses

At Turkish Legal Consultancy, we provide expert legal representation and advisory services in advertising law and unfair competition in Türkiye, supporting corporations, e-commerce companies, digital platforms and international brands.

We help businesses ensure full compliance with Turkish Consumer Protection Law, Turkish Commercial Code and Advertising Board (Reklam Kurulu) regulations, minimizing legal risks and protecting commercial reputation.

Whether you are launching a campaign, facing an advertising fine, or dealing with unfair competition, we provide fast, strategic and results-driven legal solutions.

 

Advertising Litigation & Dispute Resolution

We represent clients before civil, commercial and criminal courts in:

  • Unfair competition lawsuits arising from misleading or deceptive advertisements

  • Claims for damages caused by unlawful advertising practices

  • Annulment of administrative fines and sanctions (Advertising Board decisions)

  • Objections and applications before the Advertising Board (Reklam Kurulu)

  • Trademark and copyright violations in advertising content

  • Legal actions against unauthorized use of brand assets​

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Advertising Compliance & Legal Advisory

End-to-end legal support for advertising and digital marketing activities:

  • Drafting and review of advertising, influencer and marketing agreements

  • Legal compliance checks for digital advertising campaigns

  • Pre-publication legal review of advertisements (risk prevention)

  • Influencer marketing compliance (#ad / #sponsored obligations)

  • Intellectual property protection for advertising content

  • E-commerce advertising and online sales compliance

  • Legal strategy for Google Ads, SEO and online campaigns

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Digital Advertising Risks in Türkiye

Online advertising is strictly regulated in Türkiye. Businesses may face:

  • Administrative fines

  • Removal or suspension of advertisements

  • Unfair competition lawsuits

  • Compensation claims

This applies to:

  • Social media ads (Instagram, TikTok, YouTube)

  • Influencer collaborations

  • Google Ads & keyword advertising

  • E-commerce promotions

  • Online reviews and ratings

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Why Work With Us?

  • Expertise in advertising law & unfair competition in Türkiye

  • Strong experience with international clients and digital businesses

  • Preventive legal strategy before problems arise

  • Fast response to administrative investigations and fines

  • Full legal support from compliance to litigation

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Protect Your Brand & Avoid Costly Penalties

Advertising violations can lead to serious financial and reputational damage.

Early legal review and compliance significantly reduce your risk.

 Contact Turkish Legal Consultancy today for a full legal assessment of your advertising activities in Türkiye.

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Frequently Asked Questions (FAQ)

Are misleading advertisements illegal in Türkiye?
Yes. Misleading or deceptive advertisements may result in fines, removal orders and compensation claims.

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Can competitors take legal action against our ads?
Yes. Competitors may file unfair competition lawsuits and seek damages or removal of the advertisement.

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What is the deadline to challenge an Advertising Board fine?
You must file a legal challenge within 60 days from notification.

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Is influencer marketing regulated in Türkiye?
Yes. Influencers must clearly disclose sponsored content (#ad, #sponsored). Non-compliance leads to fines.

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Are Google Ads and SEO campaigns subject to legal review?
Yes. Digital campaigns can be reviewed by authorities and must comply with advertising regulations.

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Can we take action against fake reviews or misleading online ratings?
Yes. Fake or manipulated reviews may constitute unfair competition and can be legally challenged.

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Advanced Protection for Brands & Digital Businesses

We also support:

  • Influencer agreements and liability structuring

  • Trademark protection in digital advertising

  • Removal of unlawful ads from online platforms

  • Legal action against competitors using your brand

  • Copyright protection for creative content

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Secure Your Advertising Strategy in Turkiye

From campaign launch to dispute resolution, we ensure your business operates legally, safely and competitively.

 Get in touch now to protect your brand and grow your business in Turkiye.

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